Trash-talk your Way to a
Better 2021
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Trash-talk your Way to a
Trash-Talk is an art and a science that boosts Performance
Trash-talking when done well promotes cognitive flexibility, uses humor, makes us less attached to specific ideas as real — and helps to promote psychological trust in teams, providing it’s a shared cultural norm.
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The Team
Tom Austin
CEO
An experienced entrepreneur and one of the former co-founders of AND1, a basketball brand that reached over $200 million in annual sales and took market share from Nike, Reebok, and adidas. Tom has over twenty-five years of experience in start-ups across both B2C and B2B. And is a trash-talking savant.
Dr. Amy Athey
Co-director of Science
A national leader in Performance Psychology and the training of Mental Fitness with over 20 years of working with elite performers, coaches, teams, medical professionals and organizational leadership. Currently the Chief Wellness Officer at the University of Arizona.
Dr. Alex Auerbach
Co-director of Science
An experienced professional with a focus on helping other people figure out how to be great at what they do. Alex has served as the Director of Clinical and Sport Psychology at the University of Arizona, worked with professional athletes, Olympians, elite military units and for NBA teams.