Ready to Live Confidently?

Ready to Live Confidently?

Confidently is your personal, pocket-sized coach to help you live more confidently.

We’re developed by a team of PhDs with decades coaching elite performers. 

With our framework for living confidently you’ll learn science-backed tools, apply and practice them in your life, and get support along your journey.


Transform Your Life

We unleash your inner greatness by making living confidently easy, fun and effective.

Through daily, science-backed workouts, we help you boost your ability to excel under pressure, level up your habits and improve consistently over time.

The Basics

The basics of how this app works, who built it and what it does.

Well, this app was built by a team of experts. A team with PhD’s and decades of experience — who have coached mental fitness to Olympians, Pro and college teams, business, start-up and military leaders, surgeons, pilots and more.


And we’ve invested over 2 years building this app, and every tool we share is one that’s both evidence-based, and that we’ve used in real life.

It means bringing our best self to the moments that matter. Using science-backed tools to get more out of life. And having a framework we trust empowering us to face life’s most challenging situations.

Each day, you’ll practice for 5-10 minutes, mastering tools that work, learning to apply them, and building a roadmap for living confidently. There are 1,000’s of pages of daily content — challenges, quests and STEP goals and every thing in the app has been reviewed and co-created by some of the best performance psychologists in the world.

Well, over the past few decades, we’ve helped thousands of top performers and ordinary people alike use these tools and see life-transforming results. And now, you can too. Besides, it’s free to start — and just takes a few minutes a day. So, that’s it — living confidently is the science of self-development, not the hype of self-help. Are you ready?

Daily Workouts

Live Confidently

Together, we’ll make living confidently a fun, effective habit costing just pennies a day.* You’ll receive personalized mindset coaching from the very best.

(*Instead of $200 to $300 per hour)   

Daily Assessments

Reliable ways to benchmark and measure your growth

Daily Quests

Hundreds of adventures to build your toolkit to live confidently

Daily Challenges

Activities to practice the tools you learn in the app

Daily STEP Goals

A proven framework that makes reaching your goals easy

Master the Tools to Master the Moment

Live Confidently

Tap the five pillars of living confidently and access core training in key, transferable life skills.



Master optimism, motivation, and resilience for the moments that matter

Positive Mental Outlook

Maintain a positive mental outlook and energy with Thrive tools


Reach out, grow support, and build your village

Build Your Village

Having a village we can lean on for information, emotional support, and just to feel connected is key to success.


Set STEP goals, reflect, and journal to sustain growth


Are the primary ways we measure progress and keep ourselves on track


Taking care of ourselves with rest, recharging, and recovery

Recharge & Recover

Sleep, recovery, self-care and self-compassion are among the most important, research validated keys to top performance.


Manage emotional energy and focus to show up as your best self

Focus & ENERGY

Dialing up or down our emotional energy and focusing and refocusing with proven tools


Live more confidently with transferable, core life skills

Skills that Matter

Like public speaking, leadership, start-up venture founder mindset, test-taking, job search and more.

What is Confidence?

Living confidently means bringing our best selves to the moments that matter. 

Our framework was built by experts who have coached Olympians, professional and collegiate athletic teams, and business and military leaders for decades, as well as established lines of research in performance psychology, cognitive-behavioral psychology, and positive psychology.

Every tool we teach is one we’ve seen our real clients use to get results when they matter most. We build you a toolkit that lets you bring your best self to every situation — which means you live more confidently.

Watch the video to learn more.


Win from Within

We created Confidently because we believe that everyone should have access to mindset coaching. Our team is passionate about making it as easy as possible for people to bring their best selves to the moments that matter.

An experienced entrepreneur and one of the former co-founders of AND1, a basketball brand that reached over $200 million in annual sales and took market share from Nike, Reebok, and adidas. Tom has over twenty-five years of experience in start-ups across both B2C and B2B.

Dr. Amy Athey

Dr. Amy Athey

Co-director of Science

A national leader in Performance Psychology and the training of Mental Fitness with over 20 years of working with elite performers, coaches, teams, medical professionals and organizational leadership. Currently the Chief Wellness Officer at the University of Arizona.

Dr. Alex Auerbach

Co-director of Science

An experienced professional with a passion for helping other people learn to be great at what they do. Alex has worked with professional athletes, Olympians, elite military units, and NBA teams. Alex is currently the Director of Wellness & Development for the Toronto Raptors.

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